Lee Green, Vice President, Worldwide IBM Brand and Values Experience, will give a talk titled “Design Leadership at IBM” on Wednesday, November 7 in the University Gallery. Mr. Green is also an alumnus of the Rochester Institute of Technology.
Design Conversations: Lee Green
Wednesday, November 7, 2012
Lee Green has responsibility for IBM’s worldwide brand and values experience initiatives, brand strategy and identity, design strategy and IBM’s Design and Experience Consulting Services offering for IBM clients. Mr. Green has played a pivotal role in IBM’s re-branding efforts over the last 15 years. His team also leads the corporation’s efforts in the area of “advanced concept design” working closely with IBM Research.
In his career with IBM Lee has held numerous marketing, communications and management positions. Recently, he has focused on the convergence of IBM’s Brand and Values as an integrated strategy. This has manifest into numerous internal culture change initiatives, and experience change initiatives. And, evolved as a client consulting service.
Mr. Green has an undergraduate degree in design from Temple University and a master’s degree in communications design from Rochester Institute of Technology. He has published numerous articles and case studies on a variety of design and identity topics. He has also taught design and branding courses at Stanford University, Harvard, MIT, and RIT. In 2004 he was named Rochester Institute of Technology Distinguished Alumni of the Year. He currently serves on the Board of Directors and Advisory Board for the Design Management Institute, and on the Board of Advisors, Suffolk University Business School.
November 7, 2012
Lecture begins at 7 pm
Reception to follow lecture in the University Gallery
This lecture is free and open to the public
Rochester Institute of Technology
Park in lots E or F