Program Description
The workshop will be a rigorous hands-on week of working with fundamental typographic principles leading to an advanced graphic design application with Master Designer Massimo Vignelli. Complementing the workshop project will be excursions, lectures, presentations and dialogue with workshop faculty. Faculty includes Bruce Ian Meader, Associate Professor of Graphic Design at RIT and R. Roger Remington, Vignelli Distinguished Professor of Design at RIT.

Location
The workshop will take place in the Helen Hamlyn Trust Study Room on Level 4 of the impressive facility, Vignelli Center for Design Studies, at Rochester Institute of Technology in suburban Rochester, New York.

The Center houses the complete Vignelli design collection, which complements the 35 other archived master designers at Wallace Library

Workshop Goals
Participants will achieve a deeper understanding of developing an identity, typographic decision-making, analytical design process for exploring typographic problem-solving, and enhanced skills to produce effective design solutions.

Target Participants
Advanced graphic design students and educators, and working design professionals are the intended audience for this workshop.

Workshop Tuition
Tuition for the seven-day Master Designer Workshop is $2,000. This includes the welcome dinner and daily transportation from hotel to the Vignelli Center for the workshop sessions. Tuition also includes daily lunch and a farewell picnic.

Workshop Information
The Master Designer Workshop is limited to 20 participants.
Registration is due by 1 June 2013.

Participants will be housed at a nearby hotel and transported to RIT.
Lodging is approximately $99 for a single room per night. Participants will be responsible for making their own lodging reservations, and for their own transportation to and from the Rochester airport to the hotel.

Each participant will be responsible for bringing his/her own laptop computer to the workshop. Participants must have a basic working competency with Adobe Creative Suite. Wireless Internet service is available at the Vignelli Center for Design Studies.

Portfolio Requirement
Candidates for the workshop must submit an electronic portfolio (PDF) composed of 10 pieces of graphic design work. This is required for acceptance into the workshop.
Please submit your PDF portfolio at the time of registration and send to Vignelli Center Associate Katie Nix at katie.nix@mail.rit.edu

Workshop Endorsements
Vignelli Associates
Vignelli Center for Design Studies
Outreach Education and Training Office at RIT
School of Design at RIT

Portfolio Submission
Katie Nix, Vignelli Center Associate
katie.nix@mail.rit.edu
585.475.2839

Schedule
This schedule is a tentative projection and may be modified on an ongoing basis by the faculty during the workshop in order to meet the participant’s learning objectives. A more detailed schedule will be provided at the start of the workshop.

Sunday July 21
Welcome Dinner for workshop participants

Monday July 22
Presentation: Massimo Vignelli
Typography Intensive: Bruce Ian Meader
Vignelli Center for Design Studies tour

Tuesday, July 23
Typography Intensive: Bruce Ian Meader
Project Introduction: Massimo Vignelli

Wednesday, July 24
Project Session: Massimo Vignelli

Thursday, July 25
Project Session: Massimo Vignelli
Dinner in Rochester

Friday, July 26
Project Session: Massimo Vignelli

Saturday, July 27
Master Workshop Project Critique
Workshop Faculty
Farewell Picnic

Sunday, July 28
Departure

Registration
For more information about registration, please call Donna Winter at 585-475-2919.

August de los Reyes is a designer, writer, and educator. He heads the software design team for Xbox at Microsoft. As a pioneer in Natural User Interface, his previous projects include Microsoft Surface, Windows 8, and the Metro design language. August is an alumnus of both Harvard Business School and the Harvard Graduate School of Design where he received his MDesS with Distinction. He lives in the Seattle area where is holds an affiliate faculty position with the design division of the University of Washington.

Design and The New Modern: Three Things You Should Know
We live with a rate of change and advancement unprecedented in all of human history. How do designers of the 21st century keep up? Should we? This discussion delves into the promise of modernism in this post-modern world. The audience will come away with the secret to timeless design explained in a fun way using everyday language.

Monday, March 18, 2013
4:45 pm
Reception to follow

University Gallery
166 Lomb Memorial Drive
James E Booth Hall, Room 2765
Rochester Institute of Technology
Rochester NY 14625

Information
585.475.2866

Interpreting services available upon request
https://myaccess.rit.edu/

Master Designer Workshop with Massimo Vignelli
July 21-27, 2013

Vignelli Center for Design Studies
Rochester Institute of Technology
Rochester, New York

Details to be released soon.
Please continue to check the Vignelli Center’s website for updates.

For more information or to be added to the Vignelli Center’s mailing list for updates:
Katie Nix, Vignelli Center Associate
katie.nix@mail.rit.edu
585.475.2839

Vignelli Center on Twitter
Vignelli Center on Facebook

Editor of Men’s Vogue magazine, Mark Rozzo, called Massimo Vignelli in 2007 to ask if he might be interested in revisiting his 1972 subway map. Rozzo’s call acted as a catalyst for ideas that had been fermenting in the minds of Vignelli, Cifuentes, and Waterhouse, and led to work far more significant than a reissue of the classic 1972 map. In fact, more significant than an update of the color scheme and correction for stations and routes that had been closed, opened, or renamed in the intervening years, it was a deep overhaul, a rethinking of every aspect of the map.

Beatriz Cifuentes-Caballero, born in Granada, Spain, attended
the University of Granada and the Politecnico di Milano in the Vignelli’s hometown of Milan, where she studied industrial design, set design, film, and graphic design. She began working for Vignelli Associates in 1999 and became Vice President of Design in 2007.

Yoshiki Waterhouse, born in Toronto, Canada, combines interests in
typography, mathematics, science, and music. Upon graduation from Yale, he worked for Bruce Mau and later at Gottshalk+Ash International. In 1999 he began working for Vignelli Associates. Following graduation from Harvard in 2010, he went to work for Richard Meier and Partners, but rejoined Vignelli Associates as an Associate in 2011.

Wednesday, January 30, 2013
4:45 pm

University Gallery
Booth Hall (Building 7A)
Rochester Institute of Technology

Park in Lots E & F

Interpreting services available upon request

https://myaccess.rit.edu/

www.vignelli.com
https://www.facebook.com/events/137276243099265/

ITAA is a professional and educational association composed of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education. The Vignelli presentation received a great response and led to very interesting discussions during the Q&A session afterwards.

The Airline Chair, commissioned in 1934 by Walt Disney, was used by animators throughout Disney’s Burbank studio. Disney wanted a chair that would facilitate optimum production. Disney was a fan of the streamline style used in many products at the time and therefore chose the Airline Chair.

In 2007, California-based designer Cory Grosser was approached by Walt Disney Signature, Disney’s adult lifestyle brand, to design an armchair and ottoman inspired by the Airline Chair. Created with American black walnut and Elmo leather, the Airline 009 draws from the past but is very much an example of modern design.

In conjunction with this donation, Cory will visit the Rochester Institute of Technology and give a lecture as part of the Vignelli Center for Design Studies’ Design Conversations lecture series. He will also meet with students and faculty of RIT’s Industrial Design program.

About Product Timecapsule
A time capsule is an historic cache of goods and/or information, usually intended as a method of communication with future generations. Product Timecapsule is a Vignelli Center for Design Studies Archives initiative organized in cooperation with the RIT Industrial Design program. This initiative collects significant artifacts which, in conjunction with the final products they represent, create a multifaceted understanding of the design process. Each acquisition tells a rich story of its place in the history of design.

Airline 009

Airline 009

Airline 009

More information
Design Conversation with Cory Grosser at RIT December 19, 2012
Cory Grosser, LLC
Walt Disney Signature

Design Conversations: Cory Grosser
Wednesday, December 19, 2012
University Gallery
Booth Hall
Rochester Institute of Technology
4:45 pm

Cory’s visit and lecture coincides with the donation of the Airline 009, a chair he designed for Walt Disney Signature, to the Vignelli Center’s Product Timecapsule.

Cory founded his studio in Los Angeles in 2002. The same year, he had his first international exhibition in Milan and secured his first consulting project from a Fortune 500 company. He has gone on to become one of America’s top independent product designers. He designs for high level European design brands, strategic consulting engagements for large corporations and teaching the next generation of designers. His work has been featured in books and journals worldwide, including the covers of several magazines. Surface Magazine named him one of the Top Avant-Garde Designers in America” His work has appeared in television and movies in America and abroad.

Cory has won several awards, including an ID Magazine Design Review Award, Best of Neocon Award, a Gold Award at IIDEX, and an I.Dot selection representing the best of Italian Design. His work has been shown in exhibitions and museums worldwide.

Cory is a faculty member of Art Center College of Design in Pasadena, CA. He’s taught advanced studios sponsored by Chrysler, Roxy, Honda, Ford, Indy Racing League and Bernhardt Design. He’s also served as a judge in several design competitions including the 2007 Bombay Sapphire Designer Glass competition, the selection committee for the Salone Satellite in Milan and the Spark awards. He has given talks and lectures internationally in cities as diverse as Milan, Toronto and San Salvador.

Born in Rochester, NY, Cory holds an Architecture degree from the State University of New York at Buffalo and an Industrial Design degree from Art Center College of Design.

About Airline 009
The Airline Chair, commissioned in 1934 by Walt Disney, was used by animators throughout Disney’s Burbank studio. Disney wanted a chair that would facilitate optimum production. Disney was a fan of the streamline style used in many products at the time and therefore chose the Airline Chair.

In 2007, California-based designer Cory Grosser was approached by Walt Disney Signature, Disney’s adult lifestyle brand, to design an armchair and ottoman inspired by the Airline Chair. Created with American black walnut and Elmo leather, the Airline 009 draws from the past but is very much an example of modern design.

Location
University Gallery
166 Lomb Memorial Drive
James E Booth Hall, Room 2765
Rochester NY 14625

Park in lots E or F

Additional Information
Cory Grosser
Product Time Capsule: Airline 009 by Cory Grosser

The Airline Chair, commissioned in 1934 by Walt Disney, was used by animators throughout Disney’s Burbank studio. Disney wanted a chair that would facilitate optimum production. Disney was a fan of the streamline style used in many products at the time and therefore chose the Airline Chair.

In 2007, California-based designer Cory Grosser was approached by Walt Disney Signature, Disney’s adult lifestyle brand, to design an armchair and ottoman inspired by the Airline Chair. Created with American black walnut and Elmo leather, the Airline 009 draws from the past but is very much an example of modern design.

In conjunction with this donation, Cory will visit the Rochester Institute of Technology and give a lecture as part of the Vignelli Center for Design Studies’ Design Conversations lecture series. He will also meet with students and faculty of RIT’s Industrial Design program.

About Product Timecapsule
A time capsule is an historic cache of goods and/or information, usually intended as a method of communication with future generations. Product Timecapsule is a Vignelli Center for Design Studies Archives initiative organized in cooperation with the RIT Industrial Design program. This initiative collects significant artifacts which, in conjunction with the final products they represent, create a multifaceted understanding of the design process. Each acquisition tells a rich story of its place in the history of design.

More information
Design Conversation with Cory Grosser at RIT December 19, 2012
Cory Grosser, LLC
Walt Disney Signature

Design Conversations: Lee Green
Wednesday, November 7, 2012
7 pm

Lee Green has responsibility for IBM’s worldwide brand and values experience initiatives, brand strategy and identity, design strategy and IBM’s Design and Experience Consulting Services offering for IBM clients. Mr. Green has played a pivotal role in IBM’s re-branding efforts over the last 15 years. His team also leads the corporation’s efforts in the area of “advanced concept design” working closely with IBM Research.

In his career with IBM Lee has held numerous marketing, communications and management positions. Recently, he has focused on the convergence of IBM’s Brand and Values as an integrated strategy. This has manifest into numerous internal culture change initiatives, and experience change initiatives. And, evolved as a client consulting service.

Mr. Green has an undergraduate degree in design from Temple University and a master’s degree in communications design from Rochester Institute of Technology. He has published numerous articles and case studies on a variety of design and identity topics. He has also taught design and branding courses at Stanford University, Harvard, MIT, and RIT. In 2004 he was named Rochester Institute of Technology Distinguished Alumni of the Year. He currently serves on the Board of Directors and Advisory Board for the Design Management Institute, and on the Board of Advisors, Suffolk University Business School.

Lecture Information
November 7, 2012
Lecture begins at 7 pm
Reception to follow lecture in the University Gallery
This lecture is free and open to the public

Location
University Gallery
Booth Hall
Rochester Institute of Technology

Park in lots E or F

Design Conversations: Lee Green
Wednesday, November 7, 2012
7 pm

Lee Green has responsibility for IBM’s worldwide brand and values experience initiatives, brand strategy and identity, design strategy and IBM’s Design and Experience Consulting Services offering for IBM clients. Mr. Green has played a pivotal role in IBM’s re-branding efforts over the last 15 years. His team also leads the corporation’s efforts in the area of “advanced concept design” working closely with IBM Research.

In his career with IBM Lee has held numerous marketing, communications and management positions. Recently, he has focused on the convergence of IBM’s Brand and Values as an integrated strategy. This has manifest into numerous internal culture change initiatives, and experience change initiatives. And, evolved as a client consulting service.

Mr. Green has an undergraduate degree in design from Temple University and a master’s degree in communications design from Rochester Institute of Technology. He has published numerous articles and case studies on a variety of design and identity topics. He has also taught design and branding courses at Stanford University, Harvard, MIT, and RIT. In 2004 he was named Rochester Institute of Technology Distinguished Alumni of the Year. He currently serves on the Board of Directors and Advisory Board for the Design Management Institute, and on the Board of Advisors, Suffolk University Business School.

Lecture Information
November 7, 2012
Lecture begins at 7 pm
Reception to follow lecture in the University Gallery
This lecture is free and open to the public

Location
University Gallery
Booth Hall
Rochester Institute of Technology

Park in lots E or F