Lecture: The Rise of Experiential Design

Why does Experiential Design matter?

On December 1, 2015 Jason White, Co-Founder and Executive Creative Director of Chicago-based conceptual design studio Leviathan, will answer this question via delving into the current state of affairs within the creative industry, discussing its newest and most exciting prospects, providing insights into embracing them to make an impact.

Attendees will learn how media production is shifting from traditional formats to excitingnew platforms, from off-the-screen into dynamic physical spaces. From new exhibitions to public installations, Jason shares an arsenal of new techniques to build these kinds of experiences, including projection mapping, virtual reality, and immersive environments. His insight into the growing experiential design industry will address how these changes affect us, how to adapt to them, and which tools are best to achieve success.

About Jason White

Jason White is the Co-Founder and Executive Creative Director of a Chicago-based conceptual design studio Leviathan. With expertise in motion design, Jason guides his team through the production of broadcast animation and experiential design projects for global brands, agencies and entertainers. Under his creative lead, Leviathan has worked with major brands including BMW, HP, Samsung, and The North Face; as well as recording artists Drake, Skrillex, and Amon Tobin.

Jason is also a regular guest speaker at industry conferences around the world including FITC, HPX Digital, Collider, SEGD xLab, Pause Fest, and North by Northeast. His works have been featured in international media outlets including Art of the Title, Graphis, Motionographer, The Creators Project, Stash, and Wired.


Lecture Information

The Vignelli Center’s annual Design Conversations lecture series provides the community with the opportunity to gain invaluable insight from design professionals. Lectures serve to create design dialogue and discourse among students, faculty, and the community.

Tuesday, December 1, 2015
4:45 pm

University Gallery
James E. Booth Hall
Rochester Institute of Technology

Interpreting services available upon request: https://myaccess.rit.edu/

Park in lots E or F

Vignelli, Center Design Conversations, Jason White





See a complete list of past Design Conversations speakers

Visit the Vignelli Center for Design Studies

The Vignelli Center for Design Studies, located on Rochester Institute of Technology’s campus in Rochester, New York, is home to the archives of Massimo and Lella Vignelli.

The archives contain a comprehensive collection of primary source materials along with many examples of their finished works including identity campaigns, products, and furniture. The Vignelli Center has two levels of archival storage,
two galleries and a study room. It is open to the public and welcomes all visitors.

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Wined & Vignelli Designed

What would your holiday party look like if you set your table with dinnerware designed by Massimo and Lella Vignelli? Find out on November 19, 2015 when Vignelli Center Archivist Jennifer Whitlock will present a variety of designs for dining from the Vignelli Center’s Archives.

Vignelli Center for Design Studies: Wined & Vignelli Designed

Wined and Vignelli Designed
Setting the table with Massimo and Lella Vignelli.

A special showing of artifacts and the process of designing for dining.

It’s a dinner party in the middle of the day with no food.
Open to all; no RSVP required!
Visit for any amount of time.

Thursday, November 19, 2015
1-3 pm

Helen Hamlyn Trust Study Room, Level 4
Vignelli Center for Design Studies
James E. Booth Hall
Rochester Institute of Technology
(enter through the University Gallery)

Here’s a sneak peak of some of the projects we’ll share.
Wined and Vignelli Designed HellerServing_web IMG_3298_palioplates_web P1050579_cheese_web sasaki-sketches010_web

Lecture: Chicago Product Design History

Vicki Matranga visits Rochester Institute of Technology as a Design Conversations speaker on Tuesday, November 10, 2015.
Vicki Matranga is an historian, publicist, and researcher specializing in US product design. In a dual career, she works for a major trade association to promote design and is an independent museum consultant, author, lecturer and researcher.
Vicki has been Design Programs Coordinator for the International Housewares Association (IHA) since 1992. There she manages IHA’s Student Design Competition and theHousewares Design Awards, coordinates displays and organizes the Design Theater and design-related events for the annual International Home+Housewares Show.
Matranga consults with museums: Art Institute of Chicago, Toledo Museum of Art,the Decorative Arts Center of Ohio, and Schenectady Museum in New York. For Chicago’s Museum of Science and Industry, she developed content for three exhibitions in the annual Black Creativity program, including the 2007 Designs For Life program that featured 45 African-American product designers. Since 2007 she has been the curator of the Culinary Curiosity exhibition about antique food preparation tools at the Kendall College School of Culinary Arts in Chicago.

Event Information
The Vignelli Center’s annual Design Conversations lecture series provides the community with the opportunity to gain invaluable insight from design professionals. Lectures serve to create design dialogue and discourse among students, faculty, and the community.

Tuesday, November 10, 2015
4:45 pm
University Gallery
Booth Hall
Rochester Institute of Technology
Interpreting services available upon request: https://myaccess.rit.edu/
Park in lots E or F

Design Conversations Lectures

The Vignelli Center’s annual Design Conversations lecture series provides the community with the opportunity to gain invaluable insight from design professionals. Lectures serve to create design dialogue and discourse among students, faculty, and the community.

Continue reading

Ladislav Sutnar Prize Awarded to Professor Remington

Roger Remington, the Vignelli Distinguished Professor of Design at Rochester Institute of Technology, received the Ladislav Sutnar Prize from the University of West Bohemia in Pilsen, Czech Republic on October 26, 2015.

The Ladislav Sutnar Prize
Since 2012, the Ladislav Sutnar Faculty of Design and Art has awarded the prize to honor outstanding international designers, educators, artists and institutions for their contributions to the world of design and art. Remington included a chapter on Sutnar in his 1989 book, Nine Pioneers in American Graphic Design, endearing him to many in the Czech design community. The Ladislav Sutnar Prize award ceremony was part of an international design gathering from Oct. 26-30. The one-week major design event will bring together representatives, teachers and students of top international schools focused on design and art.

R. Roger Remington

Remington in front of Adolf Loos building in Pilsen, Czech Republic, 2015. 
Photo by Eric Hurtado

Ladislav Sutnar
A highly accomplished designer in Czechoslovakia in the 1930s, Sutnar (1897-1976) moved to the United States in 1939 and remained in New York City for the rest of his career. The versatile Modernist designer made significant contributions to information design, many of which were chronicled in his book, Visual Design in Action, which summarized his major accomplishments.

The Ladislav Sutnar Collection, RIT Graphic Design Archives
The Ladislav Sutnar Collection numbers approximately 215 items dating from 1940 to 1970 documenting the work of Sutnar (1897-1976). The collection includes printed samples of Sutnar’s periodical covers, advertisements, catalogs, books, displays, and posters.

Approximately 50 items in the collection were part of a traveling exhibition developed by the Cincinnati Art Museum and funded by the Champion Paper Company. The exhibition display panels were donated to RIT by the Champion Paper Company in 1968 and transferred to the Special Collections in July 1991. The majority of items were obtained from the collection of Noel Martin. 

The collection was sorted and re-housed by Pei-Ying Wu in July and August 1996. Ms. Wu also created a folder-level finding guide for the collection which is available in its entirety as a PDF file by clicking here: Ladislav Sutnar Collection: Finding Guide.
via RIT Graphic Design Archive Online

The Graphic Design Archives at RIT document and preserve the work of significant American graphic designers active from the 1920s to the 1950s. In addition, selected contemporary designers working in the modernist traditions are also included. While many of the GDA collections represent the complete surviving work of a particular designer, some are smaller sample collections that document a portion of a designer’s career. The Archives are located in the Wallace Library on the Rochester Institute of Technology Campus in Rochester, New York.

Remington is the first faculty member in the College of Imaging Arts and Sciences’ School of Design to receive an endowed professorship and has authored four books on graphic design history as well as numerous essays.


How Neuroscience Prompted a Chair

Mark McKenna
Design Director for both Turnstone and Education at Steelcase
Thursday, October 15, 2015
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Design for Public Space: Cheryl Towler Weese

Cheryl Towler Weese will speak in the University Gallery at Rochester Institute of Technology on Tuesday, September 29, 2015 at 4:45pm.
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Five on our Fifth: Celebrating 5 Years

On September 16, 2015, the Vignelli Center will celebrate its 5-year anniversary with open archive doors to present five groups of unique artifacts from (and in) the archives. See unidentified artifacts, surprising artifacts, sketches, things to wear and more!
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Design Conversations Lecture: 9/8/2015

Designers Beatriz Cifuentes and Yoshiki Waterhouse of Waterhouse Cifuentes, a multidisciplinary design firm based in New York, are the first Design Conversation Lecturers for the 2015/2016 academic year. Cifuentes and Waterhouse are former Vignelli Associates.

Waterhouse and Cifuentes build upon over fifteen years of work with their mentor Massimo Vignelli for international clients, as well as decades of Vignelli design philosophy, discipline, and practice. Their work has received many design awards, and is now part of the permanent collection of the Museum of Modern Art, New York.

Waterhouse Cifuentes Design takes a pragmatic approach to designing systems across a wide range of scales and media, from print and digital graphics to corporate identity, transportation graphics, products, signage, interiors and
architecture. By carefully integrating of each facet of a project, the firm creates a consistent and efficient visual language.

In addition to running their studio, Cifuentes and Waterhouse give lectures and workshops on design practice, and collaborate on projects related to the Vignelli legacy. Cifuentes and Waterhouse recently launched superwarmred.com, an online platform that conceives and manufactures timeless products.

Lecture Information

Interpreting services available upon request: https://myaccess.rit.edu/

University Gallery
James E. Booth Hall
Rochester Institute of Technology
Park in lots E or F


Design Conversations Lecture 09/08/2015



V5: The Vignelli Center Celebrates 5 Years

September 16, 2015 marks the fifth year since the Vignelli Center for Design Studies opened in 2010. The Vignelli Center will commemorate its anniversary with a year of special programs, projects and initiatives.


Celebrations for V5 will take place during RIT’s 2015/2016 academic year and will include lectures, workshops, artifact presentations, and activities.

V5 Schedule
The schedule will be updated often. Not all events are posted.
Updated August 31, 2015

Tuesday, September 8
Beatriz Cifuentes and Yoshiki Waterhouse
Waterhouse Cifuentes Design
Design for Transportation
A Design Conversations lecture.
University Gallery, RIT

Wednesday, September 16
5 for our 5th
5 groups of unique artifacts to celebrate our 5-year anniversary on September 16.
Helen Hamlyn Trust Study Room, Vignelli Center for Design Studies Level 4
Open to the public.

Tuesday, September 20
Cheryl Weese
Design for the Public
A Design Conversations lecture
University Gallery, RIT

Thursday, October 15
Mark McKenna
Design Director, Turnstone and Education at Steelcase
How Neuroscience Prompted a Chair
A Design Conversations lecture
Golisano 70-1400

Friday, October 16
Brick City Weekend Tours & Artifact Presentations
1pm, 1:45pm, 3:30pm
Meet in University Gallery, Booth Hall

Katie Nix
Vignelli Center for Design Studies

Type Intensive for Industrial Design Students

Students of professor Dan Harel’s Senior Industrial Design Studio course completed two Typography Intensive sessions (three hours each) lead by professors Bruce Meader and Roger Remington of the Vignelli Center for Design Studies.

Industrial Design students at Vignelli Center
Professor Dan Harel (standing), Professor Bruce Meader, Sara Prout, Audrey Kirk, Ned Masury, Weston Harris

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Pastor Jared R. Stahler: Design Conversations

On April 14, 2015 Pastor Jared Stahler of St. Peter’s Church in New York will be speaking at the Vignelli Center’s Design Conversation lecture series. His topic will be “Life at the Intersection: Church Meets Vignelli.”
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New Donations to the Vignelli Center

The Vignelli Center has significant new donations to its collections that include design artifacts for Schick-Eversharp Razor Company, footage from “Design is One: Lella and Massimo Vignelli,” and an exhibit from Saint Peter’s Church.
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May 5: Design Conversations, Kimberly Elam

Author, educator and designer Kimberly Elam will talk about “Grids, Non-Grids, Broken Rules, and Passion in Design” on May 5 at Rochester Institute of Technology.
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March 4: Design Conversations, Antenna Design

How does design change behavior? Antenna Design founders Masamichi Udagawa and Sigi Moeslinger will visit RIT for a Design Conversations lecture on March 4, 2015. This lecture is open to the public.

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Medicine+Design Initiative Continues

The success of the Medicine+Design Conference in 2014 has been extended with new innovative programming activities.
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Worldwide Acclaim for “Human Health” Book

The Human Health Book, a product of RIT’s Vignelli Center for Design Studies Medicine+Design initiative, led by Graphic Design Professor Bruce Ian Meader has received enthusiastic praise by the medical community.

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Design Conversations Lecture Series 2014/2015

The Vignelli Center’s annual Design Conversations lecture series provides the community with the opportunity to gain invaluable insight from design professionals.
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Cancelled: Feb 16: Chris Pullman, “10 Things I’ve Learned”

Chris Pullman’s lecture scheduled for Monday, February 16 “10 Things I’ve Learned,” has been cancelled. Please join us tomorrow, February 17, in the University Gallery for a Design Conversations lecture on “Designing with Motion.” This talk focuses on how the conventions of typography and the dynamics of word-image interactions change when working with time, motion and sound.

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